GoodRx Holdings Inc., a prominent platform for medication savings in the U.S., has announced the upcoming launch of GoodRx Community Link, a new offering designed for independent community pharmacies. Set to roll out in June 2025, this initiative will allow locally owned pharmacies to engage in direct contracting with GoodRx on pricing matters, thereby offering them greater control and more favorable margins through cost-plus models. This move aims to empower independent pharmacies in managing their pricing strategies while ensuring consumers continue to benefit from affordable medication prices. To provide more details on this initiative, GoodRx will host a webinar featuring Aaron Crittenden, President of Rx Marketplace at GoodRx, on June 3 and 4. Interested parties can register for the event on the GoodRx website.
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