Press Release: Baidu Announces First Quarter 2025 Results

Dow Jones
21 May

BEIJING, May 21, 2025 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)) ("Baidu" or the "Company"), a leading AI company with a strong Internet foundation, today announced its unaudited financial results for the first quarter ended March 31, 2025.

"Baidu Core revenue grew 7% year over year in the first quarter, driven by the accelerating momentum of AI Cloud, which surged 42% year over year. The strong performance of our AI Cloud business underscores the growing market recognition of our distinctive strength in providing full-stack AI products and solutions with a highly competitive price-performance advantage. We also achieved a pivotal milestone in our robotaxi business, as Apollo Go expanded internationally by entering Dubai and Abu Dhabi, reinforcing our commitment to bringing safe, comfortable, and affordable autonomous ride-hailing services to global markets," said Robin Li, Co-founder and CEO of Baidu. "We are confident that our AI-first strategy positions us to remain at the forefront and to capture long-term growth opportunities in the AI era."

"AI Cloud continued its robust growth in the first quarter, which provides solid support to our overall revenue while we accelerate the AI transformation across our mobile ecosystem," said Junjie He, Interim CFO of Baidu. "Looking ahead, we are strongly committed to investing in AI to translate our technological strengths into sustainable long-term growth."

First Quarter 2025 Financial Highlights([1])

 
                                         Baidu, Inc. 
                        ---------------------------------------------- 
(In millions except 
per                       Q1       Q4          Q1 
ADS, unaudited)          2024     2024        2025        YOY     QOQ 
                        -------  -------  -------------  ------  ----- 
                          RMB      RMB     RMB     US$ 
Total revenues           31,513   34,124  32,452  4,472     3 %  (5 %) 
 
Operating income          5,484    3,917   4,508    621  (18 %)   15 % 
Operating income 
 (non-GAAP) ([2])         6,673    5,047   5,333    735  (20 %)    6 % 
 
Net income to Baidu       5,448    5,192   7,717  1,063    42 %   49 % 
Net income to Baidu 
 (non-GAAP) ([2])         7,011    6,709   6,469    891   (8 %)  (4 %) 
 
Diluted earnings per 
 ADS                      14.91    14.26   21.59   2.98    45 %   51 % 
Diluted earnings per 
 ADS (non-GAAP) ([2])     19.91    19.18   18.54   2.55   (7 %)  (3 %) 
 
Adjusted EBITDA ([2])     8,244    6,954   7,209    993  (13 %)    4 % 
Adjusted EBITDA margin     26 %     20 %    22 %   22 % 
 
                                          Baidu Core 
                        ---------------------------------------------- 
                          Q1       Q4          Q1 
(In millions, 
unaudited)               2024     2024        2025        YOY     QOQ 
                        -------  -------  -------------  ------  ----- 
                          RMB      RMB     RMB     US$ 
Total revenues           23,803   27,698  25,463  3,509     7 %  (8 %) 
 
Operating income          4,538    3,638   4,164    574   (8 %)   14 % 
Operating income 
 (non-GAAP) ([2])         5,586    4,647   4,872    671  (13 %)    5 % 
 
Net income to Baidu 
 Core                     5,150    5,283   7,633  1,052    48 %   44 % 
Net income to Baidu 
 Core (non-GAAP) 
 ([2])                    6,628    6,741   6,330    872   (4 %)  (6 %) 
 
Adjusted EBITDA([2])      7,118    6,516   6,712    925   (6 %)    3 % 
Adjusted EBITDA margin     30 %     24 %    26 %   26 % 
 
([1]) Unless otherwise noted, RMB to USD was converted at an exchange 
rate of RMB 7.2567 as of March 31, 2025, as set forth in the H.10 
statistical release of the Board of Governors of the Federal Reserve 
System. Translations are provided solely for the convenience of the 
reader. ([2]) Non-GAAP measures are defined in the Non-GAAP Financial 
Measures section (see also "Reconciliations of Non-GAAP Financial 
Measures to the Nearest Comparable GAAP Measures" for more details). 
 

Operational Highlights

Corporate

   -- Baidu released ERNIE 4.5, its first flagship foundation model with 
      multimodal capabilities, and ERNIE X1, its first reasoning model, in 
      March 2025. Baidu launched enhanced versions, ERNIE 4.5 Turbo and ERNIE 
      X1 Turbo, in April, delivering improved performance at significantly 
      lower pricing. 
 
   -- Apollo Go received Gold in the Driverless Vehicles category at the 2025 
      Edison Awards, recognizing it as China's largest autonomous ride-hailing 
      service. 
 
   -- Baidu ranked second in Asia Pacific on Fast Company's 2025 Most 
      Innovative Companies list, following DeepSeek, and was recognized for 
      "deploying the world's largest autonomous driving experiment." 
 
   -- Baidu held China's largest portfolio of AI-related patents and patent 
      applications across various areas, including foundation models and AI 
      agents, as of December 31, 2024, according to a recent report by 
      CICS-CERT, a research institute under the Ministry of Industry and 
      Information Technology. 
 
   -- Baidu released its annual ESG Report on April 28, 2025, which details 
      Baidu's latest ESG policies and sustainability initiatives 
      . 
 
   -- Baidu has returned US$445 million to shareholders since the beginning of 
      Q1 2025, bringing the cumulative repurchase to US$2.1 billion under the 
      2023 share repurchase program. 

AI Cloud

   -- Baidu upgraded its MaaS platform, Qianfan, with an expanded model library 
      and more comprehensive toolkits, extending support for the training and 
      fine-tuning of multimodal and reasoning models to further facilitate 
      AI-native application development. 
 
   -- Baidu officially released version 3.0 of its deep learning framework, 
      PaddlePaddle, in April 2025. 

Intelligent Driving

   -- Apollo Go, Baidu's autonomous ride-hailing service, expanded into Dubai 
      and Abu Dhabi in March 2025. In May, Apollo Go commenced open-road 
      validation testing in Dubai. 
 
   -- Apollo Go entered into a long-term strategic partnership with CAR Inc., 
      China's leading auto rental service provider, in May 2025 to launch fully 
      autonomous vehicle rental services. 
 
   -- Apollo Go obtained permission to conduct open-road testing with 
      designated passengers in Hong Kong in April 2025. 
 
   -- Apollo Go provided over 1.4 million rides in the first quarter of 2025, 
      up 75% year over year, underscoring the accelerating momentum of its 
      scaled operations. As of May 2025, the cumulative rides provided to the 
      public by Apollo Go surpassed 11 million. 

Mobile Ecosystem

   -- In March 2025, Baidu App's MAUs reached 724 million, up 7% year over 
      year. 
 
   -- Managed Page accounted for 47% of Baidu Core's online marketing revenue 
      in the first quarter of 2025. 

First Quarter 2025 Financial Results

Total revenues were RMB32.5 billion ($4.47 billion), increasing 3% year over year.

   -- Revenue from Baidu Core was RMB25.5 billion ($3.51 billion), increasing 
      7% year over year; online marketing revenue was RMB16.0 billion ($2.21 
      billion), decreasing 6% year over year, and non-online marketing revenue 
      was RMB9.4 billion ($1.30 billion), up 40% year over year, mainly driven 
      by AI Cloud business. 
 
   -- Revenue from iQIYI was RMB7.2 billion ($990 million), decreasing 9% year 
      over year. 

Cost of revenues was RMB17.5 billion ($2.41 billion), increasing 14% year over year, primarily due to an increase in costs related to AI Cloud business and traffic acquisition costs.

Selling, general and administrative expenses were RMB5.9 billion ($815 million), increasing 10% year over year, primarily due to an increase in channel spending and promotional marketing expenses, partially offset by a decrease in personnel-related expenses.

Research and development expenses were RMB4.5 billion ($626 million), decreasing 15% year over year, primarily due to a decrease in personnel-related expenses.

Operating income was RMB4.5 billion ($621 million). Baidu Core operating income was RMB4.2 billion ($574 million), and Baidu Core operating margin was 16%. Non-GAAP operating income was RMB5.3 billion ($735 million). Non-GAAP Baidu Core operating income was RMB4.9 billion ($671 million), and non-GAAP Baidu Core operating margin was 19%.

Total other income, net was RMB4.5 billion ($618 million), increasing 260% year over year, mainly due to an increase in fair value gain and pickup of earnings from long-term investments, partially offset by the decrease in net foreign exchange gain arising from exchange rate fluctuation between Renminbi and U.S. dollar.

Income tax expense was RMB1.2 billion ($162 million), compared to RMB883 million for the same period last year.

Net income attributable to Baidu was RMB7.7 billion ($1.06 billion), and diluted earnings per ADS was RMB21.59 ($2.98). Net income attributable to Baidu Core was RMB7.6 billion ($1.05 billion), and net margin for Baidu Core was 30%. Non-GAAP net income attributable to Baidu was RMB6.5 billion ($891 million). Non-GAAP diluted earnings per ADS was RMB18.54 ($2.55). Non-GAAP net income attributable to Baidu Core was RMB6.3 billion ($872 million), and non-GAAP net margin for Baidu Core was 25%.

Adjusted EBITDA was RMB7.2 billion ($993 million) and adjusted EBITDA margin was 22%. Adjusted EBITDA for Baidu Core was RMB6.7 billion ($925 million) and adjusted EBITDA margin for Baidu Core was 26%.

As of March 31, 2025, cash, cash equivalents, restricted cash and short-term investments were RMB142.0 billion ($19.57 billion), and cash, cash equivalents, restricted cash and short-term investments excluding iQIYI were RMB136.7 billion ($18.84 billion). Free cash flow was negative RMB8.9 billion (negative $1.23 billion), and free cash flow excluding iQIYI was negative RMB9.2 billion (negative $1.27 billion), mainly due to an increase of investment in AI business. We define net cash position as total cash, cash equivalents, restricted cash, short-term investments, net, long-term time deposits and held-to-maturity investments, and others, less total loans, convertible senior notes, and notes payable. As of March 31, 2025, net cash position for Baidu was RMB159.0 billion.

Conference Call Information

Baidu's management will hold an earnings conference call 8.00 AM on May 21, 2025, U.S. Eastern Time (8.00 PM on May 21, 2025, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of "Baidu Inc. Q1 2025 Earnings Conference Call". Please follow the steps to enter your registration details, then click "Register". Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:

https://s1.c-conf.com/diamondpass/10046864-38s6ff.html

In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.

About Baidu

Founded in 2000, Baidu's mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under "BIDU" and HKEX under "9888". One Baidu ADS represents eight Class A ordinary shares.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses, and amortization and impairment of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, and fair value gain or loss of long-term investments and exchangeable bonds, adjusted for related income tax effects. Baidu's share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees' books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents operating income excluding depreciation, amortization and impairment of intangible assets resulting from business combinations, and share-based compensation expenses.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure."

 
Baidu, Inc. 
Condensed 
Consolidated 
Statements of 
Income 
(In millions except for per 
share (or ADS) information, 
unaudited) 
                                    Three Months Ended 
                       --------------------------------------------- 
                       March 31,  December 31,  March 31,  March 31, 
                         2024         2024        2025       2025 
                       ---------  ------------  ---------  --------- 
                          RMB         RMB          RMB      US$(2) 
Revenues: 
Online marketing 
 services                 18,490        19,340     17,306      2,385 
Others                    13,023        14,784     15,146      2,087 
Total revenues            31,513        34,124     32,452      4,472 
                       ---------  ------------  ---------  --------- 
 
Costs and expenses: 
Cost of revenues(1)       15,291        18,014     17,487      2,410 
Selling, general and 
 administrative(1)         5,375         6,678      5,913        815 
Research and 
 development(1)            5,363         5,515      4,544        626 
Total costs and 
 expenses                 26,029        30,207     27,944      3,851 
                       ---------  ------------  ---------  --------- 
Operating income           5,484         3,917      4,508        621 
 
Other income: 
Interest income            2,091         2,001      2,664        367 
Interest expense           (766)         (643)      (801)      (110) 
Foreign exchange gain 
 (loss), net                 401         1,678      (210)       (29) 
Share of (losses) 
 earnings from equity 
 method investments        (205)         (399)        574         79 
Others, net                (275)            23      2,260        311 
Total other income, 
 net                       1,246         2,660      4,487        618 
                       ---------  ------------  ---------  --------- 
 
Income before income 
 taxes                     6,730         6,577      8,995      1,239 
Income tax expense           883         1,619      1,177        162 
                       ---------  ------------  ---------  --------- 
Net income                 5,847         4,958      7,818      1,077 
Net income (loss) 
 attributable to 
 noncontrolling 
 interests                   399         (234)        101         14 
                       ---------  ------------  ---------  --------- 
Net income 
 attributable to 
 Baidu                     5,448         5,192      7,717      1,063 
                       =========  ============  =========  ========= 
 
 
Earnings per ADS (1 ADS 
representing 8 Class A ordinary 
shares): 
 -Basic                    14.97         14.41      21.86       3.01 
 -Diluted                  14.91         14.26      21.59       2.98 
Earnings per share for Class A 
and Class B ordinary shares: 
 -Basic                     1.87          1.80       2.73       0.38 
 -Diluted                   1.86          1.78       2.70       0.37 
Weighted average number of Class A and Class B 
ordinary shares outstanding (in millions): 
 -Basic                    2,804         2,775      2,751      2,751 
 -Diluted                  2,816         2,783      2,762      2,762 
 
(1) Includes share-based 
compensation expenses as 
follows: 
 Cost of revenues            108           103         77         11 
 Selling, general and 
  administrative             417           297        313         43 
 Research and 
  development                618           685        361         50 
 Total share-based 
  compensation 
  expenses                 1,143         1,085        751        104 
 
 
 
 
Baidu, Inc. 
Condensed Consolidated Balance 
Sheets 
(In millions, unaudited) 
 
                                      December 31,  March 31,  March 31, 
                                          2024        2025       2025 
                                      ------------  ---------  --------- 
                                          RMB          RMB        US$ 
ASSETS 
Current assets: 
Cash and cash equivalents                   24,832     49,202      6,780 
Restricted cash                             11,697        238         33 
Short-term investments, net                102,608     92,567     12,756 
Accounts receivable, net                    10,104     11,078      1,527 
Amounts due from related parties               790        743        102 
Other current assets, net                   18,818     22,001      3,032 
Total current assets                       168,849    175,829     24,230 
                                      ------------  ---------  --------- 
 
Non-current assets: 
Fixed assets, net                           30,102     30,691      4,229 
Licensed copyrights, net                     6,930      6,487        894 
Produced content, net                       14,695     14,372      1,981 
Intangible assets, net                         772      2,588        357 
Goodwill                                    22,586     37,637      5,187 
Long-term investments, net                  41,721     43,470      5,990 
Long-term time deposits and 
 held-to-maturity investments               98,535    106,212     14,636 
Amounts due from related parties               137        266         37 
Deferred tax assets, net                     2,193      2,171        299 
Operating lease right-of-use assets         10,898     11,203      1,544 
Receivables related to the proposed 
 acquisition of YY Live, net                13,547          -          - 
Other non-current assets                    16,815     23,056      3,176 
Total non-current assets                   258,931    278,153     38,330 
                                      ------------  ---------  --------- 
 
Total assets                               427,780    453,982     62,560 
                                      ============  =========  ========= 
 
LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS 
AND EQUITY 
Current liabilities: 
Short-term loans                            10,669      7,724      1,064 
Accounts payable and accrued 
 liabilities                                41,443     38,770      5,342 
Customer deposits and deferred 
 revenue                                    14,624     13,909      1,917 
Deferred income                                684        611         84 
Long-term loans, current portion               168        560         77 
Convertible senior notes, current 
 portion                                       242      2,133        294 
Notes payable, current portion               8,026      7,986      1,101 
Amounts due to related parties               1,794      1,683        232 
Operating lease liabilities                  3,303      3,488        481 
Total current liabilities                   80,953     76,864     10,592 
                                      ------------  ---------  --------- 
 
Non-current liabilities: 
Deferred income                                231        191         26 
Deferred revenue                               585        665         92 
Amounts due to related parties                  56         51          7 
Long-term loans                             15,596     16,072      2,215 
Notes payable                               27,996     52,202      7,194 
Convertible senior notes                     8,351      6,775        934 
Deferred tax liabilities                     3,870      4,011        553 
Operating lease liabilities                  4,973      5,113        705 
Other non-current liabilities                1,557      1,964        269 
Total non-current liabilities               63,215     87,044     11,995 
                                      ------------  ---------  --------- 
 
Total liabilities                          144,168    163,908     22,587 
                                      ------------  ---------  --------- 
 
Redeemable noncontrolling interests          9,870     10,067      1,387 
 
Equity 
Total Baidu shareholders' equity           263,620    269,747     37,172 
Noncontrolling interests                    10,122     10,260      1,414 
                                      ------------  ---------  --------- 
Total equity                               273,742    280,007     38,586 
                                      ------------  ---------  --------- 
 
Total liabilities, redeemable 
 noncontrolling interests, and 
 equity                                    427,780    453,982     62,560 
                                      ============  =========  ========= 
 
 
Baidu, Inc. 
Selected 
Information 
(In millions, 
unaudited) 
 
                        Three months ended              Three months ended               Three months ended             Three months ended 
                       March 31, 2024 (RMB)           December 31, 2024 (RMB)           March 31, 2025 (RMB)           March 31, 2025 (US$) 
                   -----------------------------  -------------------------------  ------------------------------  ---------------------------- 
                   Baidu          Elim &  Baidu,  Baidu           Elim &   Baidu,  Baidu           Elim &  Baidu,  Baidu         Elim &  Baidu, 
                    Core   iQIYI  adj(2)   Inc.    Core   iQIYI   adj(2)    Inc.    Core   iQIYI   adj(2)   Inc.    Core  iQIYI  adj(2)   Inc. 
Total revenues     23,803  7,927   (217)  31,513  27,698  6,613     (187)  34,124  25,463   7,186   (197)  32,452  3,509    990    (27)   4,472 
 YOY                                                                                  7 %   (9 %)             3 % 
 QOQ                                                                                (8 %)     9 %           (5 %) 
 
Costs and 
expenses: 
 Cost of revenues 
  (1)               9,839  5,631   (179)  15,291  13,180  4,995     (161)  18,014  12,246   5,406   (165)  17,487  1,688    745    (23)   2,410 
 Selling, general 
  and 
  administrative 
  (1)               4,492    922    (39)   5,375   5,816    882      (20)   6,678   4,921   1,026    (34)   5,913    678    141     (4)     815 
 Research and 
  development 
  (1)               4,934    429       -   5,363   5,064    451         -   5,515   4,132     412       -   4,544    569     57       -     626 
                   ------  -----  ------  ------  ------  -----  --------  ------  ------  ------  ------  ------ 
Total costs and 
 expenses          19,265  6,982   (218)  26,029  24,060  6,328     (181)  30,207  21,299   6,844   (199)  27,944  2,935    943    (27)   3,851 
                   ------  -----  ------  ------  ------  -----  --------  ------  ------  ------  ------  ------  -----  -----  ------  ------ 
 YOY 
 Cost of revenues                                                                    24 %   (4 %)            14 % 
 Selling, general 
  and 
  administrative                                                                     10 %    11 %            10 % 
 Research and 
  development                                                                      (16 %)   (4 %)          (15 %) 
 Costs and 
  expenses                                                                           11 %   (2 %)             7 % 
 
Operating income    4,538    945       1   5,484   3,638    285       (6)   3,917   4,164     342       2   4,508    574     47       -     621 
 YOY                                                                                (8 %)  (64 %)          (18 %) 
 QOQ                                                                                 14 %    20 %            15 % 
Operating margin     19 %   12 %            17 %    13 %    4 %              11 %    16 %     5 %            14 % 
 
 Add: total other 
  income (loss), 
  net               1,508  (262)       -   1,246   3,125  (465)         -   2,660   4,602   (115)       -   4,487    634   (16)       -     618 
 Less: income tax 
  expense             866     17       -     883   1,612      7         -   1,619   1,136      41       -   1,177    156      6       -     162 
 Less: net income 
  (loss) 
  attributable to 
  NCI                  30     11  358(3)     399   (132)      2  (104)(3)   (234)     (3)       4  100(3)     101      -      1   13(3)      14 
                                                                                                                                 ------ 
Net income (loss) 
 attributable to 
 Baidu              5,150    655   (357)   5,448   5,283  (189)        98   5,192   7,633     182    (98)   7,717  1,052     24    (13)   1,063 
                   ======  =====  ======  ======  ======  =====  ========  ======  ======  ======  ======  ======  =====  =====  ======  ====== 
 YOY                                                                                 48 %  (72 %)            42 % 
 QOQ                                                                                 44 %       -            49 % 
Net margin           22 %    8 %            17 %    19 %  (3 %)              15 %    30 %     3 %            24 % 
 
Non-GAAP 
financial 
measures: 
Operating income 
 (non-GAAP)         5,586  1,086           6,673   4,647    406             5,047   4,872     459           5,333    671     64             735 
 YOY                                                                               (13 %)  (58 %)          (20 %) 
 QOQ                                                                                  5 %    13 %             6 % 
Operating margin 
 (non-GAAP)          23 %   14 %            21 %    17 %    6 %              15 %    19 %     6 %            16 % 
 
Net income (loss) 
 attributable to 
 Baidu 
 (non-GAAP)         6,628    844           7,011   6,741   (59)             6,709   6,330     304           6,469    872     41             891 
 YOY                                                                                (4 %)  (64 %)           (8 %) 
 QOQ                                                                                (6 %)       -           (4 %) 
Net margin 
 (non-GAAP)          28 %   11 %            22 %    24 %  (1 %)              20 %    25 %     4 %            20 % 
 
Adjusted EBITDA     7,118  1,125           8,244   6,516    444             6,954   6,712     495           7,209    925     68             993 
 YOY                                                                                (6 %)  (56 %)          (13 %) 
 QOQ                                                                                  3 %    11 %             4 % 
Adjusted EBITDA 
 margin              30 %   14 %            26 %    24 %    7 %              20 %    26 %     7 %            22 % 
 
(1) Includes 
share-based 
compensation as 
follows: 
 Cost of revenues      76     32             108      74     29               103      50      27              77      7      4              11 
 Selling, general 
  and 
  administrative      353     64             417     240     57               297     257      56             313     35      8              43 
 Research and 
  development         575     43             618     652     33               685     329      32             361     45      5              50 
                   ------  -----          ------  ------  -----            ------  ------  ------          ------  -----  -----          ------ 
 Total 
  share-based 
  compensation      1,004    139           1,143     966    119             1,085     636     115             751     87     17             104 
(2) Relates to 
 intersegment 
 eliminations and 
 adjustments 
(3) Relates to the net income 
 attributable to iQIYI 
 noncontrolling interests 
 
 
Baidu, Inc. 
Condensed Consolidated 
Statements of Cash Flows 
(In 
millions,unaud 
ited) 
 
                     Three months ended        Three months ended       Three months ended       Three months ended 
                    March 31, 2024 (RMB)     December 31, 2024 (RMB)   March 31, 2025 (RMB)     March 31, 2025 (US$) 
                 --------------------------  -----------------------  -----------------------  ----------------------- 
                    Baidu                     Baidu                    Baidu                    Baidu 
                    excl.           Baidu,    excl.          Baidu,    excl.          Baidu,    excl.          Baidu, 
                    iQIYI    iQIYI    Inc.    iQIYI   iQIYI    Inc.    iQIYI   iQIYI    Inc.    iQIYI   iQIYI    Inc. 
Net cash 
 provided by 
 (used in) 
 operating 
 activities           5,284    936    6,220    1,836    520    2,356  (6,340)    339  (6,001)    (874)     47    (827) 
Net cash used 
 in investing 
 activities         (2,893)  (223)  (3,116)  (4,741)  (896)  (5,637)  (1,175)   (30)  (1,205)    (162)    (4)    (166) 
Net cash 
 provided by 
 (used in) 
 financing 
 activities           2,126    261    2,387  (1,784)    114  (1,670)   19,639    860   20,499    2,706    119    2,825 
Effect of 
 exchange rate 
 changes on 
 cash, cash 
 equivalents 
 and restricted 
 cash                   154     15      169      582     61      643      (5)    (1)      (6)      (1)      -      (1) 
Net increase 
 (decrease) in 
 cash, cash 
 equivalents 
 and restricted 
 cash                 4,671    989    5,660  (4,107)  (201)  (4,308)   12,119  1,168   13,287    1,669    162    1,831 
Cash, cash 
equivalents 
and restricted 
cash 
 At beginning 
  of period          32,293  5,281   37,574   37,106  3,791   40,897   32,999  3,590   36,589    4,547    495    5,042 
 At end of 
  period             36,964  6,270   43,234   32,999  3,590   36,589   45,118  4,758   49,876    6,216    657    6,873 
 
Net cash 
 provided by 
 (used in) 
 operating 
 activities           5,284    936    6,220    1,836    520    2,356  (6,340)    339  (6,001)    (874)     47    (827) 
Less: Capital 
 expenditures       (2,016)   (22)  (2,038)  (2,312)   (21)  (2,333)  (2,869)   (31)  (2,900)    (395)    (4)    (399) 
Free cash flow        3,268    914    4,182    (476)    499       23  (9,209)    308  (8,901)  (1,269)     43  (1,226) 
 
Note: Baidu excl. iQIYI represents Baidu, 
 Inc. minus iQIYI's consolidated cash 
 flows. 
 
 
Baidu, Inc. 
Reconciliations of Non-GAAP Financial 
Measures to the Nearest Comparable GAAP 
Measures 
(In millions except 
for per ADS 
information, 
unaudited) 
 
                        Three months ended     Three months ended     Three months ended      Three months ended 
                                               December 31, 2024 
                       March 31, 2024 (RMB)          (RMB)           March 31, 2025 (RMB)    March 31, 2025 (US$) 
                       ---------------------  --------------------  -----------------------  -------------------- 
                       Baidu         Baidu,   Baidu         Baidu,   Baidu          Baidu,   Baidu         Baidu, 
                        Core  iQIYI    Inc.    Core  iQIYI   Inc.     Core   iQIYI    Inc.    Core  iQIYI   Inc. 
Operating income       4,538    945    5,484  3,638    285   3,917    4,164    342    4,508    574     47     621 
Add: Share-based 
 compensation 
 expenses              1,004    139    1,143    966    119   1,085      636    115      751     87     17     104 
Add: Amortization and 
 impairment of 
 intangible 
 assets(1)                44      2       46     43      2      45       72      2       74     10      -      10 
Operating income 
 (non-GAAP)            5,586  1,086    6,673  4,647    406   5,047    4,872    459    5,333    671     64     735 
 
Add: Depreciation of 
 fixed assets          1,532     39    1,571  1,869     38   1,907    1,840     36    1,876    254      4     258 
                       -----  -----  -------  -----  -----  ------  -------  -----  -------  -----  -----  ------ 
Adjusted EBITDA        7,118  1,125    8,244  6,516    444   6,954    6,712    495    7,209    925     68     993 
 
Net income (loss) 
 attributable to 
 Baidu                 5,150    655    5,448  5,283  (189)   5,192    7,633    182    7,717  1,052     24   1,063 
Add: Share-based 
 compensation 
 expenses              1,003    139    1,066    965    119   1,019      635    115      687     87     16      95 
Add: Amortization and 
 impairment of 
 intangible 
 assets(1)                42      2       43     41      2      42       70      2       71     10      -      10 
Add: Disposal (gain) 
 loss                  (458)      -    (458)      7      -       7     (91)      -     (91)   (13)      -    (13) 
Add: Impairment of 
 long-term 
 investments              36     71       68     84     14      90        -      2        1      -      -       - 
Add: Fair value loss 
 (gain) of long-term 
 investments and 
 exchangeable bonds      725   (23)      714  (288)    (5)   (290)  (1,889)    (2)  (1,890)  (260)      -   (260) 
Add: Reconciling 
 items on equity 
 method 
 investments(2)          280      -      280    679      -     679     (66)      5     (64)    (9)      1     (9) 
Add: Tax effects on 
 non-GAAP 
 adjustments(3)        (150)      -    (150)   (30)      -    (30)       38      -       38      5      -       5 
                       -----  -----  -------  -----  -----  ------  -------  -----  -------  -----  -----  ------ 
Net income (loss) 
 attributable to 
 Baidu (non-GAAP)      6,628    844    7,011  6,741   (59)   6,709    6,330    304    6,469    872     41     891 
 
Diluted earnings per 
 ADS                                   14.91                 14.26                    21.59                  2.98 
Add: Accretion of the 
 redeemable 
 noncontrolling 
 interests                              0.55                  0.55                     0.57                  0.08 
Add: Non-GAAP 
 adjustments to 
 earnings per ADS                       4.45                  4.37                   (3.62)                (0.51) 
                                                                                                           ------ 
Diluted earnings per 
 ADS (non-GAAP)                        19.91                 19.18                    18.54                  2.55 
 
(1) This represents amortization and impairment of intangible assets resulting from business combinations. 
 
 
 

View original content:https://www.prnewswire.com/news-releases/baidu-announces-first-quarter-2025-results-302461545.html

SOURCE Baidu, Inc.

 

(END) Dow Jones Newswires

May 21, 2025 05:00 ET (09:00 GMT)

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