NO.1 华润啤酒销售回升,白酒将缩减销售规模 近日,华润啤酒参加了麦格理亚洲会议。相关研报称,华润啤酒4月啤酒销量从3月的放缓恢复增长势头。其中,喜力(Heineken)仍是关键驱动力,实现20%的增长,且公司成功打入头部Livehouse渠道之一。Super X啤酒去年因重新包装导致销量下滑后,目前销量增速逐步恢复。 然而,面对白酒行业当前的挑战,公司将通过缩减销售规模采取防御策略,同时...
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