网易游戏的打法又变了

游戏价值论
20 May

又是一年一度“网易520”发布会,就在一周前,网易用一份超预期的Q1财报回应了外界对其青黄不接的质疑。2025第一季度游戏及相关增值服务净收入为240亿元(33亿美元),同比增长12%,环比增长13%。两位数双增背后,是战略和打法改变带来的结果。本次520也是一个验证,新品数量减少,但品类更加多元,网易正在谨慎的从全品类向“全品类+全平台”迈步。变化的增长财报发布之前,外界对于网易游戏增长的忧虑...

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