文源 | 源Sight作者 | 安然“丑鞋”当道,是因为越来越多消费者选择用脚投票,而非被故事裹挟。近日,作为与洞洞鞋Crocs、雪地靴UGG并列行业“三大丑鞋”之一的Birkenstock勃肯鞋发布2025第二财季报告。在截至3月31日的三个月内,Birkenstock营收同比增长19%至5.74亿欧元,净利润同比大涨47%至1.05亿欧元。公司表示,收入增长得益于销量的两位数增长和平均售价的...
Source Link文源 | 源Sight作者 | 安然“丑鞋”当道,是因为越来越多消费者选择用脚投票,而非被故事裹挟。近日,作为与洞洞鞋Crocs、雪地靴UGG并列行业“三大丑鞋”之一的Birkenstock勃肯鞋发布2025第二财季报告。在截至3月31日的三个月内,Birkenstock营收同比增长19%至5.74亿欧元,净利润同比大涨47%至1.05亿欧元。公司表示,收入增长得益于销量的两位数增长和平均售价的...
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