业绩增速被“统一”拉开,康师傅涨价失策了?

Ofweek维科网
21 May

文:向善财经炎炎夏日来临,整个快消品饮品行业也迎来了年内最重要的消费市场大考。为此,康师傅先是宣布与上海乐高乐园度假区的合作,想要用“国际乐园IP”来引爆年轻消费潮流,然后又正式亮相了2025世界品牌莫干山大会,靠着冷萃茶等诸多创新产品,吸引了不少人的眼球。一套连招下来,康师傅的品牌营销是打得酣畅淋漓。但问题是,消费者们愿不愿意买账呢?要知道在过去一年,康师傅的销售费用也没少花,但最后全年营收也...

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