哔哩哔哩:游戏撑场、用户回流,小破站要回血?

海豚投研
21 May

(原标题:哔哩哔哩:游戏撑场、用户回流,小破站要回血?)北京时间5月20日港股盘后,B站发布2025年一季度财报,实际表现小超预期,惊喜主要在利润、用户指标上。具体来看:1. 盈利继续小踏步改善:靠着超预期的游戏收入,以及略微克制的经营费用,B站抗住了广告带来的季节性波动,力保正盈利。2. 用户增长重回昔日:自从管理层提出注重DAU指标后,市场对B站流量扩张的预期也基本没多少了。因此这次一个季度...

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