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　　微盟集团（02013）早盘一度涨近7%，截至发稿，股价上涨3.37%，现报1.84港元，成交额1.89亿港元。

　　第一上海指出，微信电商发展历经长期探索，此次成立独立部门，标志其从“功能试水”升级为“战略业务”，更好协调微信内的生态资源协同微信小店发展。

　　根据微盟集团此前财报显示，该公司已为超70%的微信视频号年度达人提供营销服务，在单场GMV破2，000万人民币的达人直播中，约60%场次均有微盟深度参与。此外，微盟还于1月9日正式推出“微盟X微信小店”五大解决方案，旨在帮助商家在微信小店生态中实现高效整合与业务增长。

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