日前,国内运动经销商滔搏发布2024/25财年报告,显示全年营收270.1亿元,利润下滑42%。主力品牌耐克和阿迪达斯贡献八成以上收入,其中耐克占比超六成,成为财报关键指标。耐克近年在大中华区的业绩持续低迷,去年12月至今年2月,北美市场销售额下降4%,中国市场更下滑17%。尽管推出多款新品并调整经销渠道,但效果有限。作为耐克的主要代理,滔搏亦受到波及,同时开始谋划转型。自疫情后,滔搏加速“去耐克...
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