Labubu的搜索热度在过去一年中呈指数级增长,并在2025年5月超过了Hello Kitty。摩根大通认为,Labubu在外形创新、名人影响力、营销活动等方面具有优势,预计到2027年,Labubu将能够达到Hello Kitty 100%的搜索热度,其所在的THE MONSTERS系列的年销售额有望达到140亿元。Hello Kitty后,Labubu成为下一个全球超级IP?据追风交易台消息,...
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