激战正酣的“618”战场上,运动户外品牌成为今年电商平台上“拼杀”最激烈的分会场之一。 据天猫方面提供的数据,5月16日晚,开卖首个小时,运动户外高端品牌呈现出更强的爆发力:lululemon、迪桑特、可隆均同比增长超50%;On昂跑同比增长135%;萨洛蒙(SALOMON)表现最为亮眼,同比增幅超400%。 刚刚过去的一季度,多家运动品牌逆势交出了让人眼前一亮的成绩单。面对全球宏观环境的动荡...
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