硬科技与软服务双管齐下,一汽丰田逆势增长背后的突围战略

Ofweek维科网
21 May

撰文|何未然编辑|李 欣报道|新座驾全球汽车产业正在向着电动化、智能化的方向转型,在诞生了一些新生势力的同时,也有一些车企正在苦苦挣扎,据乘联会数据显示,2024年中国新能源乘用车渗透率已经达到47%,所以国内市场作为新能源技术突破与消费升级的引领者,车企间的竞争压力是空前的。在这场电动化与智能化的竞速赛中,一汽丰田依旧交出了一份亮眼的答卷:2025年第一季度销量逆势增长9.6%,达17.2...

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