近日,微盟集团与中国自行车行业的领军品牌上海永久(以下简称“永久”)达成合作,旨在通过微盟集团数字化全域经营的专业能力,助力永久自行车高端产品的入市推广,提升这家拥有近百年历史的品牌在数字时代的影响力和市场竞争力。2024年,永久推出龙牌“庚辰”碳纤维车架组,通过线上预售模式进行销售。微盟对自行车行业进行了深入调研,了解到行业存在传统销售渠道受限、新媒体运营能力不足等问题。针对这些问题,微盟为永久...
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