这段时间,饮料行业的代工模式受到不少讨论。网上有组数据,中国代工产业规模已突破4万亿美元,仅在食品饮料行业里,就有多家头部企业采用“自主生产+代工”混合模式,2023年中国瓶装水整体代工比例高达63.7%。5月20日,农夫山泉公开表示,不反对代工,但目前农夫所有产品是无法代工的,这种截然不同的发展逻辑表明农夫山泉放弃了行业普遍选项,正在踏上另一条路。“农夫哲学”的守望与坚持中国食品工业协会的数据...
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