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　　阅文集团（00772）午前股价上涨6.62%，现报27.40港元，成交额1.43亿港元。

　　光大证券此前指，公司IP衍生多领域发力，24年衍生品GMV突破5亿元，其中卡牌GMV突破2亿元，并与150多家授权合作伙伴建立合作关系；衍生品渠道布局完善，已成功搭建10多家线上自营直播间及电商官方线上商城，并开设8家线下门店，此外通过分销模式覆盖了6000多家线下销售网点和3000多家线上销售网点。

　　天风证券指出，公司IP创作与可视化持续推进，加码布局AI技术。该行认为公司长期有望凭借良好内容生态、丰富IP储备及多元商业链拓展能力构筑壁垒，并稳步提升盈利能力。

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