微博的“三重门”

光子星球
23 May

北京时间5月21日,微博发布了2025年第一季度财报。财报显示,2025年第一季度,微博营收约3.97亿美元,同比增长0.4%;非公认会计准则经营利润为1.295亿美元,同比增长3%——表面上看,微博的表现足够“稳健”,但账面盈利的回归,似乎掩盖不了其自身的“被稀释”。最典型的信号,来自阿里——今年一季度,阿里在微博上的广告投放,从去年同期的2260万美元飙升至4260万美元,同比暴涨89%。而这...

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