本报讯 (记者李雯珊)杭州顺丰同城实业股份有限公司(以下简称“顺丰同城”)数据显示,5月20日当天,鲜花单量环比前日增长超9倍。饮品单量同比增长143%,快餐单量同比增长98%。值得关注的是,“独享专送”服务成为重要急送的新选择,全国单量同比增长369%,深圳地区同比增长8倍。
据悉,520当天,多个即时零售平台推出鲜花专区活动。抖音推出“鲜花小时达”购物优惠,用户通过短视频、直播等购物场景下单,享受小时达高效履约体验,作为抖音生态的即配服务伙伴,顺丰同城抖音生态单量同比增长237%。顺丰同城数据显示,520当天18点至19点迎来配送高峰,“准时下班+准时送达”给职场人带来双倍快乐。在这场城市浪漫比拼中,深圳拿下鲜花和蛋糕配送单量“双料冠军”,成为当之无愧的520甜蜜之都。而北京则以一单跨越93公里的超远距离配送获得“耐力值NO.1”称号。
凭借对全场景即配需求的精细把握,顺丰同城既满足了消费节点的大众日常所需,又助力商家抓住节日商机,持续强化其作为消费基础设施的核心价值,推动整体消费体验的迭代升级。
(文章来源:证券日报)
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