顺丰同城：“独享专送”打造专属仪式感 520单量同比增长369%
本报讯 （记者李雯珊）杭州顺丰同城实业股份有限公司（以下简称“顺丰同城”）数据显示，5月20日当天，鲜花单量环比前日增长超9倍。饮品单量同比增长143%，快餐单量同比增长98%。值得关注的是，“独享专送”服务成为重要急送的新选择，全国单量同比增长369%，深圳地区同比增长8倍。
据悉，520当天，多个即时零售平台推出鲜花专区活动。抖音推出“鲜花小时达”购物优惠，用户通过短视频、直播等购物场景下单，享受小时达高效履约体验，作为抖音生态的即配服务伙伴，顺丰同城抖音生态单量同比增长237%。顺丰同城数据显示，520当天18点至19点迎来配送高峰，“准时下班+准时送达”给职场人带来双倍快乐。在这场城市浪漫比拼中，深圳拿下鲜花和蛋糕配送单量“双料冠军”，成为当之无愧的520甜蜜之都。而北京则以一单跨越93公里的超远距离配送获得“耐力值NO.1”称号。
凭借对全场景即配需求的精细把握，顺丰同城既满足了消费节点的大众日常所需，又助力商家抓住节日商机，持续强化其作为消费基础设施的核心价值，推动整体消费体验的迭代升级。
（文章来源：证券日报）
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