花旗:首予毛戈平“买入”评级 目标价130港元

新浪网
23 May

花旗发布研报称,首次覆盖中国本土化妆品企业毛戈平,给予“买入”评级,目标价130港元。该行认为,毛戈平二十多年来在中国高端化妆品市场建立了强固地位,并持续从国际品牌手中夺取市场份额。本土同行难以轻易复制其竞争优势。花旗认为毛戈平优势包括:强大的创始人IP与专业艺术化妆品牌定位;通过化妆培训机构提升专业声誉;扎实的线下DTC门店网络实现高端护肤产品的交叉销售,增强用户粘性。花旗预计,毛戈平将在京东“...

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