瑞银:预期阿迪达斯与Puma将跟随耐克做出涨价决定

格隆汇
23 May

格隆汇5月23日|耐克周三表示,将调涨原售价超过150美元的鞋款,幅度最高达10美元,低于100美元的产品则维持原价。耐克为全球市占与市值最大的运动品牌,其价格策略常被视为整体产业的重要风向球。瑞银运动产业分析师Robert Krankowski表示:“这正是阿迪达斯与Puma一直在等的时机点。”他指出,这两家德国品牌此前均表明不会率先调涨价格,而是观察竞争对手动向再做决定。市场应可预期阿迪达斯与...

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