2024年的中国运动鞋服市场,正经历一场冰火两重天的剧变。从安踏收购亚玛芬体育的全球化野望,到李宁凭借国潮设计逆势突围,再到鸿星尔克因社会责任感意外爆红,本土品牌的竞争早已从价格战升级为技术战、生态战、心智战。而在这场混战中,特步曾凭借“专业跑鞋”的精准定位,一度成为增速最快的黑马。2019年,特步营收仅为81.8亿元,净利润6.6亿元,彼时其口号“跑出中国速度”尚显单薄。然而,2024年财报显示...
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