腾势、方程豹公关部回归集团 比亚迪整合资源再度“冲高”

财经网
21 May

近日,腾势、方程豹品牌公关部回归比亚迪集团。据蓝鲸财经,比亚迪集团内部进行调整,将腾势销售事业部、方程豹销售事业部的品牌部平移至集团品牌公关部下,属于二级部门。其次,腾势品牌公关部最高负责人从赵长江变为李云飞;方程豹品牌公关部最高负责人从熊甜波变为李云飞。这一调整被视为比亚迪加速高端化战略的关键动作,旨在集中资源、强化品牌形象,以应对日益激烈的市场竞争。汽车分析师马文潇认为,这一调整一方面是腾势和...

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