2025年开年,中国酒店业在消费回暖与供给过剩的拉锯中进入深度调整期。一边是五一假期旅游收入恢复至2019年同期的153.2%(五一期间国内游客出游总花费1802.69亿元),另一边是2024年国内酒店的整体RevPAR为118元,同比下降9.7%;出租率58.8%,同比下降2.5%的隐忧。在这场“冰火两重天”的较量中,华住集团以一季度净利润同比增长35.7%、中高端酒店数量激增36%的亮眼数据,...
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