苹果iPhone美国市场品牌忠诚度下滑至89%,三星用户留存率创新高

DoNews
22 May

市场调查机构CIRP最新报告显示,苹果iPhone在美国智能手机市场的品牌忠诚度虽仍以89%位居榜首,但较2021年的94%有所下滑。报告指出,iPhone价格持续攀升导致用户延长设备使用周期,以及iOS 18引入RCS消息标准可能削弱苹果生态系统的"锁定效应",是造成这一趋势的主要原因。与此同时,三星用户留存率回升至约76%的创纪录水平。分析认为,这主要得益于LG退出美国市场后安卓阵营竞争对手...

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