近日,市场研究机构 CIRP 发布报告指出,在美国智能手机市场中,苹果 iPhone 用户的品牌忠诚度虽然依旧领先行业,但已从 2021 年的 94% 下降至 2025 年的 89%。品牌忠诚度被定义为消费者对某一品牌保持积极态度并持续购买或使用其产品,主要体现为重复购买行为,甚至主动推荐该品牌并参与正面传播。报告分析认为,iPhone 用户忠诚度下降可能受多重因素影响。首先,近年来 iPhone...
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