阿里影业:更名背后,大麦与IP崛起 盈利未知

和讯网
22 May

2025 年 5 月 21 日,阿里影业宣布即日起拟更名,所属的阿里大文娱集团也已更新为虎鲸文娱集团。阿里大文娱主要业务包括优酷、阿里影业及全资子公司大麦,其收入来源多样。受优酷影响,大文娱板块曾持续亏损,最新一季财报显示大文娱盈利,主要因优酷降本生效及阿里影业爆发。阿里影业盈利增长,线下演出市场繁荣及 IP 衍生业务表现出色,大麦网收入暴涨,利润空间大。然而,线下演出市场的持续繁荣存在不确定性,...

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