端午聚焦周边民俗体验,假期后出境游强势上扬

财经网
21 May

随着2025年端午假期临近,旅游市场呈现出传统民俗体验与现代消费需求深度融合的态势。途牛、同程旅行、去哪儿等平台数据显示,今年端午旅游市场呈现三大核心特征:本地及周边游主导、长线游热度攀升、跨界体验与文化消费成为新亮点。3天假期的天然限制使得游客更倾向于选择交通便捷、行程灵活的短途游。途牛《2025端午出游趋势预测》与同程旅行数据均显示,2025年端午3天假期,本地游及周边游成为大众出行的热门选择...

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