专题：2025IAI传鉴国际创意节

　　“2025IAI传鉴国际创意节”于5月21日-22日在北京举行。网易传媒营销管理中心总经理宋琛瑶出席并演讲。

　　宋琛瑶表示，AI是在当下时代对于内容营销、内容创造和内容消费的一个非常好的解决方案。对品牌来说，也提供了一次非常好的弯道超车的机会。

　　她介绍，今年年初网易推出了千梦引擎产品，是以整个的创作生态为核心，然后去向前后延展，帮助员工去更好地把注意力和时间聚焦在如何做好创意、如何做好策略和洞察当中。

　　新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。

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责任编辑：王翔

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