内部整合“路线图”纷纷出炉 车企攥指成拳聚合力

中国汽车报
27 May

近日,蔚来汽车宣布计划将乐道和萤火虫品牌整合进蔚来主品牌体系,成为首家公开宣布此类整合措施的造车新势力。与此同时,在传统主流汽车制造商领域,整合行动一直在持续进行。从吉利汽车推行的“一个吉利”战略,到上汽集团和广汽集团的内部整合,汽车行业在经历了多年的扩张后面临着日益加剧的竞争态势,在盈利压力的驱动下,企业开始进行“自我手术”。有分析人士指出,车企的此轮整合犹如将拳头攥紧,改变以往各自为战的态势,...

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