低价策略、口味雷同、营销跟风……方便面行业曾长期陷于同质化竞争的泥潭，不过近年来，行业竞争逻辑已悄然改变。一方面来源于宏观环境的变化，想要在缩量市场下保住大盘，一定要保持逆向思维的能力，另一方面，消费习惯和品类属性也在不经意间完成了迭代。方便面不仅仅只能满足消费者“吃饱”的需求，而是拓展到“吃好”；也不再只是“速食”，而带有更多“陪伴型食品”的属性。至此，创新、品质、情感共鸣便成为方便面行业新的...
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