汇通达网络现涨超8% 家电自有品牌阿尔蒂沙空调新品在海内外掀起销售热潮

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26 May
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  汇通达网络(09878)早盘持续走高,股价上涨8.33%,现报18.98港元,成交额5353.57万港元。

  据中金在线报道,近日,在“内外双循环”战略持续推进与国际经贸环境优化的驱动下,汇通达的自有品牌战略进一步深化。汇通达首个家电自有品牌——“阿尔蒂沙”今年上线风神系列节能空调新品,迅速在国内下沉市场和海外市场落地,掀起销售热潮。

  据悉,今年2月上市的阿尔蒂沙风神系列产品,在反向供应链的高效运作下表现优异。该系列空调能效等级远超国家新一级标准,较普通机型省电15%以上,满足了消费者对节能家电的需求。以618电商大促为契机,阿尔蒂沙通过“节能补贴、渠道促销”双重优惠策略,订单量同比增长超100%,其中“风神P20”与“风神MAX”旗舰款订单占比超40%,充分体现了消费者对“节能+智能”复合型家电产品的青睐。

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