新浪科技讯 5月26日下午消息,淘宝闪购联合饿了么宣布,日订单数已超4000万。此时距淘宝闪购正式上线,不到一个月。
5月2日,淘宝闪购正式上线,联动饿了么的供给和履约能力,形成阿里即时零售一张大图,全力促进消费市场热度,同时给中小商家带去新的增长机会。数据显示,目前淘宝闪购的订单结构已向全品类大幅拓展,非茶饮占比达75%,非餐品类订单增长远超预期。
订单量高速增长的同时,淘宝闪购也保障了高质量履约水平,订单准时率达97%。目前,淘宝闪购零售品类在时效上可做到3公里以内订单30分钟基本全覆盖,医药类履约时长平均已可以做到28分钟内。
此前,阿里巴巴2025财年Q4及全年财报业绩会也透露,淘宝闪购无论在规模增长还是效率提升上均超出预期。管理层还透露了淘宝闪购的短期策略和目标,即重点投资新用户、让更多淘宝用户转变为即时零售用户。从长期看,淘宝闪购将在用户活跃度、用户规模等多方面给淘宝带来好处,且能够看到远场近场电商结合、基于闪购业务升级商业模式的可能性。(闫妍)
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