5月28日，国泰海通证券发布传播文化行业报告。铜质文创工艺品龙头，线上直销占比达70%。公司是我国铜质文创工艺产品的第一品牌，以原创设计推动长期差异化发展，在铜质文创领域确立了稳固的龙头地位。参考弗若斯特沙利文的数据，2024年公司铜质文创工艺产品市场份额为35%，若单独统计线上销售的铜质文创产品，则市场份额占比达44.1%。公司的产品以线上直销为主，占比在70%左右，具体的销售渠道主要是在天猫、...
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