广州日报讯(全媒体记者周伟力)5月23日,广汽正式启动“巴西行动”。这是继埃塞俄比亚、埃及之后,广汽“全球化”今年5月中旬以来第三次落子。记者获悉,作为首个落地巴西的中国车企,广汽将以全产业链布局的方式进入巴西,合作覆盖研发、制造、服务生态等领域,打造广州汽车出海“体系化+生态化”新形象。与此同时,广汽还正式与巴西国家质量标准总局签订全面战略合作协议,未来将参与完善当地汽车标准体系建设,助力巴西汽车产业竞争力提升。
开启“巴西行动”,广汽“One GAC 2.0”全球化战略在拉美迎来首次实质落地。广汽推出AION V、AION Y、HYPTEC HT、GS4 HYBRID、AION ES五款新车。渠道方面,截至目前,广汽在巴西已建成33家经销店。覆盖巴西全国主要城市,市场覆盖率达到95%以上。广汽还将打造覆盖巴西全国的能源补给网络,到2030年在巴西构建起完整的产业链生态。
根据规划,广汽将巴西视为拉美市场的桥头堡,以“巴西行动”为起点,加快构建覆盖拉美的生态体系。
(文章来源:广州日报)
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