【酒鬼酒：公司将发力新零售、餐饮消费、企业团购等业务渠道，挖掘增长新动能】金十数据5月28日讯，5月27日下午，酒鬼酒举行2024年度报告网上业绩说明会。酒鬼酒供销有限责任公司总经理王恒俊表示，“2024年，渠道建设的重点工作之一是提高经销商质量，部分低效经销商不再续签合同。经过梳理，目前经销商队伍质量明显提升，稳定性增强。以红坛18为例，该产品为公司核心单品，当前市场终端动销持续增长，宴席场次、消费者开瓶扫码等关键数据明显增长。”王恒俊进一步补充：“2022年至2024年，公司全面推行营销模式改革和营销费用改革。目前，相关改革已取得阶段性成效，酒鬼酒核心产品终端分销量与消费者动销量大幅提升，消费者动销量超过终端分销量，终端分销量超过经销商进货量。接下来，公司将发力新零售、餐饮消费、企业团购等业务渠道，挖掘增长新动能。”
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