5月28日，特步国际盘中涨超7%，消息面上，特步国际此前公布2025年第一季度中国内地业务营运状况，特步主品牌零售销售同比中单位数增长，零售折扣水平约7至75折，渠道库存周转约4个月。索康尼零售销售增长实现超过40%同比增长。中信里昂表示，特步国第一季度零售大体符合预期。
国证国际指出，特步国际的收入基本来自国内，海外流水占比低，美国加关税对公司销售的直接冲击不大。但如关税事件持续演变，或将刺激内需增长，对运动品的消费需求带来正面影响。该行指出，公司深耕运动行业多年，持续专注跑步领域。随着消费环境的逐步回暖，国产运动品牌有望持续受益。
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