“安踏，永不止步。”这句耳熟能详的品牌口号，曾是中国运动品牌崛起的象征。从晋江小厂到全球第三大运动品牌，安踏用30年时间书写了一段商业传奇。2024年，安踏集团交出了一份看似亮眼的成绩单：全年营收首破700亿元大关，同比增长11.2%，净利润达89亿元，稳坐中国运动品牌头把交椅。然而，在这份光鲜财报的背后，一场关乎品牌根基的危机正在悄然发酵。资本市场 为安踏的营收增长欢呼， 消费者 却在社交媒体上...
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