泡泡玛特公共事务总经理王涛:潮玩IP需要长期投入不断吸引消费者

北京商报
28 May

随着潮玩市场规模的不断扩大,行业内逐渐涌现出许多新品类、新机会,从早期以盲盒手办为代表,到如今衍生至毛绒、饰品等多个品类,潮玩市场还有着无限可能。与此同时,伴随消费者消费需求与习惯的变化,潮玩行业想要实现长期增长面临着多方挑战。为寻找潮玩消费的新动能,北京商报记者与泡泡玛特公共事务总经理王涛进行了对话。王涛表示,IP孵化与运营始终是泡泡玛特的核心,而一个IP的生命力和商业价值取决于公司的投入和运营...

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