近日，运动零售巨头滔搏发布了2024/25财年（截至2025年2月28日）全年业绩。财报显示，滔搏本财年营收270.1亿元，同比下滑6.8%；净利润12.8亿元，同比大幅缩水41.89%，创下近五年新低。主力品牌耐克、阿迪达斯虽合计贡献收入占比仍超8成，但两大品牌战略调整对滔搏业绩冲击明显。阿迪达斯推进渠道扁平化，减少对单一经销商资源倾斜；耐克在大中华区季度销售跌幅达17%，直接影响了滔搏的业绩...
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