泡泡玛特国际集团副总裁陈晓芸:优秀IP有跨越文化和时空的力量

南方财经网
May 27, 2025

  南方财经5月27日电,2025文化强国建设高峰论坛“数智赋能文化贸易”分论坛期间,泡泡玛特国际集团副总裁陈晓芸分享了公司全球化的“来时路”。她表示,优秀的IP有跨越文化和时空的力量,也是全球化的核心竞争力。她认为,年轻人对于美好事物的追求超越了地域和文化的界限,大家都热爱生活、热爱文化潮流,关心产品设计、质量、价格。正是这样的相似性推动了泡泡玛特在全球化的快速发展进程,同时得益于中国强大的制造能力和广阔的市场,让泡泡玛特可以不断挖掘全球艺术家、设计师,将更多国际和多元化元素融入艺术设计中,打造被全世界熟知的品牌。

  近年来,泡泡玛特走红欧美,今年一季度,其美洲及欧洲区域收益分别同比暴增约9倍、6倍。

(文章来源:南方财经网)

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