21世纪经济报道记者贺泓源北京报道 电影巨头们似乎都不想搞电影了,电影概念已经从小甜甜变成了牛夫人。 近日,阿里影业就表示,其将更名为大麦娱乐。从愿景上,阿里影业要变成现实娱乐平台。这是一种更强调现场体验、互动体验和沉浸体验的娱乐方式。 这听起来几乎与电影没有关系。 今天,我们就来盘点一下,大麦为何能够“吃下”阿里影业? 首先,从业务来看,大麦确实对阿里影业越来越重要了。在2023年末,...
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