携程集团:中国OTA行业领导者的稳固和拓新

浦银国际研究
May 26, 2025

浦银国际研究●践行多品牌战略的行业龙头:携程是中国较早加入OTA行业的玩家之一,经历了多年业务发展和收购,已成为中国OTA平台中的绝对龙头。目前携程集团旗下拥有携程、Trip.com、去哪儿等主要OTA品牌。这些品牌差异化地满足了国内和海外、大众和中高端消费者的需求。携程是目前国内唯一进行多品牌运营的OTA集团,通过多品牌的运营策略覆盖更为广阔市场的需求,相较同业也拥有更强的竞争力。●稳固中高端...

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