阿迪、耐克的大经销商想要“改命”

华尔街见闻
26 May

作者刘艺晨 编辑松壑下行周期,代理商的日子往往过得比品牌更苦。截至2025年2月的2025财年,运动零售运营商滔搏(6110.HK)全年利润仅12.9亿元,同比下滑42%,创上市以来新低。代理的主要品牌,耐克、阿迪达斯尚未完全走出困顿。去年12月到今年2月,耐克在中国市场销售同比降幅达17%。阿迪达斯虽有回暖势头,但仍面临来自国产品牌的激烈竞争。压力显著的滔搏,去年加大了线上促销清货的力度,期内...

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