文/朱天宇 美编/柳晴雪 出品/网界2025年的消费市场,理性与性价比成为关键词。当“月薪两万不敢在商场买衣服”登上热搜,当年轻人开始用“去班味消费”对抗生活压力,折扣零售的赛道迎来新一轮爆发。唯品会最新发布的2025年第一季度财报,恰似一面镜子,映照出这一趋势的缩影:一季度净营收263亿元,Non-GAAP净利润23亿元,GMV稳定在524亿元,活跃用户数4130万,而超级VIP(SVIP)活跃...
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