汇通达网络(9878.HK)与欧琳战略合作:共拓下沉市场蓝海新增量

中金在线
May 27, 2025

在乡村振兴战略深入推进与国家适老化改造、旧房改造等政策利好的双重驱动下,下沉市场正焕发出前所未有的生机与活力。沙利文报告显示,2025年中国下沉市场消费品零售总额将突破20万亿,其中家电及厨具规模超1.5万亿;麦肯锡预测,2030年66%的消费增量来自三线以下城市,县域市场正崛起为新的消费增长极。在此背景下,5月20日汇通达网络(9878.HK)与欧琳两大行业巨头强强联合,以“品牌直通车工程”为...

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