5月26日,哔哩哔哩-W盘中再涨超3%,华创证券发布研报指出,1Q25哔哩哔哩-W实现收入70亿元,YOY+24%,符合媒体一致预期;实现毛利润25.4亿元,YOY+58%,对应毛利率36.3%,符合媒体一致预期;实现NON-GAAP口径下归母净利润3.62亿元,YOY扭亏为盈,超彭博一致预期。费用节约也一定程度促成了利润端的超预期,其中研发费用8.4亿元低于预期7%,销售费用11.7亿元,低于预期3%,整体费用开支较预期少4%。
该行续指,公司本季度实现收入17.3亿元,YOY+76%,QOQ-4%,略超媒体一致预期,预计主要由核心SLG产品《三国:谋定天下》带来的结构性增量所驱动。该作于4月12日开启S7赛季,首日位列国内IOS畅销榜第3。展望后续,按照单赛季50天计算,预计5月底更新S8“隆中对”赛季,将新增武将“(新)诸葛亮”、实装季节系统等。此外,预计周年庆将在季中发生,该行看好S8赛季内容更新带动流水增长。
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