告别“跑马圈地”式增长,名创优品的战略进化

时代财经
May 27, 2025

本文来源:时代财经 作者:张文位于南美洲南纬53°线附近的蓬塔阿雷纳斯是智利南极区和麦哲伦省首府,500年前,航海家麦哲伦就是从这里进入太平洋。而数天前,在这座世界上最南端的大陆城市,来自中国的IP设计零售商名创优品开出了一家新店。和过去门店开业时的盛况如出一辙,商场里大排长龙。在海外市场,名创优品仍保持着稳健的开店节奏。美国第300家门店盛大开业名创优品在5月23日披露的一季度业绩显示,截至3月...

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