5月29日,蔚来第三品牌“firefly 萤火虫”正式发布全新品牌ip形象——闪崽。从“闪崽”的外形来看,其造型源自“firefly 萤火虫”的品牌LOGO,只不过比LOGO稍微胖嘟嘟些。官方表示,作为“firefly 萤火虫”的品牌ip形象,其使命是品牌精神“自在发光”的化身,个性是开放、鼓舞人心、可靠、积极进取,是一只能量满满、活力十足的萤火虫形象。按计划,firefly萤火虫品牌ip“闪崽”...
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