京东外卖“百亿补贴”规则再调整:商家承担比例升至70%-80%

新浪财经
28 May

一场关于成本与增长的博弈正在外卖赛道上演。近日,京东外卖的“百亿补贴”政策迎来新一轮调整,引发商家与行业的广泛关注。有多位商家公开爆料,京东外卖将此前平台与商家各承担50%的补贴成本比例,调整为商家承担70%-80%,部分活动甚至要求商家全额承担运费并提供低于日常折扣的供货价。据悉,这一变化在天津、无锡、南昌、泉州等多地已落地试行,标志着京东外卖在流量扩张与成本控制间的策略转向。补贴比例调整商家...

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