中国国际贸易促进委员会汽车行业分会会长王侠今天在2025未来汽车先行者大会演讲提到，研究数据显示，今年4月车企高管个人IP营销声量同比下降37%，用户对专业技术专家影响的关注度反超企业家战略。影响购车的决策因素中，高管背书降至第九位，技术先进性首超品牌知名度。
王侠认为，这些数据表明，竞争正在回归技术的本质。当下的汽车产业革命最重要的特征就是技术变革，如果没有持续的技术变革，竞争力就无从谈起。
“搞研发是练内功，而价格战是消耗内功，如果因为价格战减少了对研发的投入，即使赢了眼前的市场也会输掉未来。”他表示。
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