滔搏签约新户外品牌以减少对耐克阿迪达斯依赖

DoNews
30 May

5月,体育零售巨头滔搏接连与挪威高端户外品牌Norrøna和英国专业跑步品牌Soar达成合作,成为其在中国市场的独家运营伙伴。此前,滔搏已拿下加拿大高端越野跑品牌norda的中国市场独家运营权,显示其在跑步和户外领域的积极布局。滔搏近期公布的2024/25财年业绩报告显示,报告期内实现营业收入270.1亿元,同比下滑6.64%,毛利、经营利润等数据均低于去年同期。滔搏将此归因于地缘政治冲突加剧、...

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